CELLO HEALTH LAUNCHES ‘FRESH THINKING’ APP TO DELIVER TAILORED THOUGHT LEADERSHIP DIRECT TO MOBILE DEVICES

Cello Health has launched a new smartphone and tablet app to enable pharma and healthcare industry professionals to receive thought leadership pieces, comments and insight on topics directly relevant to them as individuals.

Cello Health Fresh Thinking, which is available as a free download on both the Apple App Store and Android Google Play, enables users to build a tailored personal ‘briefcase’ of articles on specific topics they choose – drawing on the combined expertise of Cello Health’s global teams in Insight, Consulting and Communications.

The App has been launched with around 100 thought leadership pieces and features, with more being added each month.  The articles cover a wide range of topics, from marketing strategy to market access, patient insight and understanding to digital marketing.

The latest thought pieces include articles on the changing face of primary care in the UK, how the conversation with physicians and patients is changing, and opportunities for social media.

Users have the option to be notified each time a new article is added in the topic area they have indicated they are interested in.  The database of articles is fully searchable by subject and author.

Users can either read articles online, or put them into their ‘Briefcase’ to be read offline later (useful, for example, when travelling by air).  They will also be able to view suggested articles on related topics.

“At Cello Health we are always in ‘pursuit of better – as part of that we wanted to share our current thinking with industry professionals as soon as it becomes available,” said Jon Bircher, Global CEO of Cello Health Consulting.

“Our Fresh Thinking app is designed to help keep individuals up to date on our insights in the specific areas that specifically interest them.  Drawing on our teams across the world, with a wide range of expertise, the app will offer high quality thinking delivered to users’ mobile devices – free of charge.  We have created a very accurate tagging system which will ensure only that users will only receive material which is personally relevant to them.”

The app can be found on Apple and Android app stores by searching ‘Cello Health Fresh Thinking’.