NEW APPOINTMENTS AND PROMOTION SIGNAL EXPANSION OF CELLO HEALTH INSIGHT QUANTITATIVE RESEARCH TEAM

Healthcare market research agency Cello Health Insight has announced the appointment of a Senior Methodologist in its quantitative research ‘IQ’ team, reflecting growth in demand in this area across the firm’s range of healthcare and pharmaceutical clients.

At the same time, the IQ team has been bolstered with the appointment of a new Research Executive, and the promotion of another member of the team to Director level – part of what is described as “a major strengthening” of Cello Health Insight’s European quantitative research capacity.

Experienced data analytics professional Massimo Bufi has joined theorganisation as Senior Methodologist at Director Level.  Holder of a Masters in Statistics for Market Research, he was most recently at Ipsos MORI where he headed up a team of research analysts in the customer experience (loyalty) function.  His technical experience includes marketing mix modelling, path modelling, conjoint analysis and linear modelling.

Meanwhile, Richard Kunzmann, who has been with Cello Health Insight since February 2012, has been promoted to Director within the IQ team.  Richard has a growing reputation within the quantitative market research world, and was a speaker at the British Healthcare Business Intelligence Association (BHBIA) conference in May.

Lisa Rollins has also joined the team as Research Executive.  She was most recently a senior research analyst at Kantar Health.

Commenting on the expansion of the IQ team, Group Director and Head of IQ Practice Gracie van Kemenade said, “Growing demand for our quantitative research services means that we have undertaken a major strengthening of our IQ team, both in terms of numbers and breadth of expertise.

“I am delighted that through recruitment and through internal promotion, we have been able to do just that.  We continue to seek top-quality practitioners to join us, and we expect to make further announcements about expansion of the team in the coming weeks and months.”