SENIOR PHARMA MARKETER JOINS CELLO HEALTH CONSULTING

Specialist healthcare strategic marketing consultancy Cello Health Consulting has appointed experienced pharma marketer Beverly Hope as Senior Consultant, Brand and Portfolio Services.

Bev comes with more than 20 years’ marketing experience, both in the pharmaceutical industry and consumer sector.

Most recently, she was Associate Director, Global Marketing at contract research organization PPD, prior to which she spent ten years with GlaxoSmithKline, becoming Director, Marketing Winning Practices, a role in which she led the strategy to develop and embed marketing excellence capabilities across the US pharmaceuticals business.

Earlier in her career she spent several years in the consumer packaged goods sector, working at Johnson & Johnson and Kellogg’s.

Bev has a Bachelor of Arts in Philosophy from Davidson College and an MBA from the University of North Carolina at Chapel Hill, Kenan Flagler Business School.